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Banks Use Bridging to Keep Hold of Clients

12/03/09

Big banks are turning to short term lenders to help them hang on to quality commercial clients. This is the message from Bridging Finance Limited, a lender that specialises in the provision of short term loans for the clients of professional services firms.

The restricted availability of credit has been a problem for businesses since the economy first began to weaken, and a recent summary of business conditions published by the Bank of England shows that it remains a primary concern despite government interventions.

From the commercial banker's perspective the credit shortage has increased the risk of losing quality clients that, pressure on their balance sheets not withstanding, they would prefer to retain. If a firm's activity is hampered due to their bank's inability to provide ongoing finance then they may be inclined to take their business elsewhere.

To counter this, banks are turning to short term finance providers to bridge the gap whilst they structure out long term solutions for their key clients.

Chris Baguley, managing director of Bridging Finance Limited explains:

"We often refer clients to banks when they need to refinance from one of our short term loans, and we have always had a strong reciprocal relationship with the banking sector, effecting short term facilities for a large number of clients in recent years.

"Most banks are now having to undertake greater due diligence before agreeing any changes to an account that a client requires. Their solution is to introduce the client to a short term lender like us, who can provide an interim facility in the form of a short term loan. The client gets the funds they require, the bank has time to put resources in place, and the relationship between bank and customer is preserved.

"We've always viewed our service as a complement to the traditional bank offering and have sought to work in partnership with the banks for the benefit of our mutual clients. The current financial climate has strengthened our relationships and we are pleased to continue supporting our associates in the banking sector, helping them to combat the pressures of the current climate."

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